Pampers’ Size 9 Nappies: A Game-Changer for SEND Families, Not a Headline for Outrage

When Pampers announced the launch of their new Size 9 nappies, it should have been a moment of celebration. For so many families with children who have additional needs, this is a breakthrough - an answer to a problem we have been navigating for far too long. Yet, instead of championing the positive impact this will have on the SEND community, the media and social commentators have focused on all the wrong things.

The headlines and hot takes have largely revolved around fears of rising obesity rates, questioning why children “that old” still need nappies, and reinforcing outdated expectations of childhood development. The real story, the one that should be making waves, is how this product will provide dignity, comfort, and practical support for families who have struggled to find suitable solutions for their children’s needs.

For many children with disabilities or medical conditions, potty training isn’t as straightforward as it is for their neurotypical peers. Some may never be fully continent due to their conditions, and others might take much longer to reach that milestone. Until now, families have had limited options - often forced to rely on ill-fitting products designed for adults, expensive specialist brands, or battling through frustrating supply issues with NHS provisions. Pampers’ decision to expand their size range acknowledges a reality that has long been overlooked by mainstream brands, and that is something to be applauded.

The availability of Size 9 nappies doesn’t encourage parents to “keep” their children in nappies longer than necessary, nor does it suggest a societal failure in potty training. It simply means that those who genuinely need them now have a more accessible, affordable, and appropriate option. That is the real story here - the one that deserves attention and support.

To the parents who feel relieved by this news: I see you. To the children who will benefit from the dignity of a well-fitting product: you deserve this. And to the critics who are missing the point - perhaps take a moment to listen to the families who know this reality best.

Pampers, thank you for taking this step. Let’s hope this is just the beginning of more brands recognising and catering to the diverse needs of all children.